Circular Talk "Circular Marketing – Moving Beyond the Niche!"

Circular solutions are already here. What matters is how we talk about them and whether they reach people beyond the sustainability bubble.

Circular business models, products and materials are already emerging across many industries. Yet in communication, they often remain confined to specialist audiences. Too technical, too dependent on explanation or too closely associated with sacrifice.

The next Circular Talk by FabCity Hamburg therefore focuses on marketing and communication as part of the transformation. How can circularity be communicated in a way that is clear and relevant without losing the complexity behind it? Which stories can make circular products and business models more accessible? And what role do branding, language and design play in bringing new solutions out of the niche and into everyday life?

The discussion brings together different perspectives from branding, circular design and entrepreneurial practice. It will explore what effective circular marketing can look like, where communication reaches its limits and what kind of language is needed for circular approaches not only to be explained, but genuinely adopted.

Featuring

Merijn Everaarts, Dopper
Alea Sophie Ruiter, Branding for Impact Companies
Maximilian Mauracher, NEW STANDARD.S
Susanne Klaar, klaar-design.com, Circular Brand Systems & Transition Design

The Circular Talk is an event by FabCity Hamburg.