Pop-Up-Shop: SOQA

SOQA is the performance brand that approaches football apparel consistently from the needs of the player. Founded in 2021 by Creative Director Gertje Klack and Andreas Freitag, the label develops high-quality products for girls and women who actively play football.

At its core is a circular product principle that rethinks team sportswear: long use phases, reusability and durability instead of short-lived seasonal goods. Production is local, the design approach is sustainable.

With the pop-up at FABRIC, SOQA presents its collection and concept in Hamburg, joining the growing ecosystem of circular labels for which FABRIC serves as a hub.

Gertje Klack, Creative Director and Founder of SOQA: "SOQA was founded out of a concrete gap. Team sportswear has so far rarely been built around the player, neither in fit and function nor in how its life cycle is conceived. This is exactly where we come in."

From 15 to 28 June at FABRIC – Future Fashion Lab.